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- Description:
- This article discusses the concept of development communication and the role which communication can play in the development process. Using the Ugandan example, it shows how the broadcast media have been used for formal and non-formal education in select African countries. It reveals the potentialities and constraints of educational broadcasting in particular and broadcasting in general including technological underdevelopment, lack of financial and human resources, as well as political instability and upheavals.Mtumi
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper is an extension of a rural communication project by Unesco/IPDC and the Finnish International Development Agency FINNIDA, focusing on nine villages in northern Tanzania. The project was given the name Commedia, an abbreviation of "Community Media for Rural Development". Its aim was to promote grassroots communication and dialogue between the village and nation-level media. It was originally envisioned as a pilot experiment for a huge programme, finally covering all the 8,000 villages in Tanzania and shifting the urban bias in Tanzanian mass communication. The project did not work out quite in the way it was planned. The Commedia story includes the ups and downs of an exercise seeking a balance between idealism and a cruel and capricious reality, not always responding to set objectives in the way planned in the project document (Kivikuru et al, forthcoming).
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The issues of how the media affect people, and what people do with the media have presented perennial and perplexing questions for communication scholars. Some of the research results in these areas are more controversial than useful. Uses and gratification studies straddle the two domains of media effects and people's employment of the media. The field of gratifications research holds great promise in the continual search for comprehensive knowledge on how and why we use the media. Drawing from a wide range of local and international literature, this unit presents copious evidence to show that gratifications research has universal application in many contexts, including development communication.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper presents the government of Uganda's perspective of professionalization of journalism and the liberalisation of the media in the country. It is apologetic to the restrictions on the freedom of the press in Africa, for some unspecified conditions peculiar to African States. Some encouraging developments within the media industry, especially the liberalisation of the airwaves and the introduction of a degree course in journalism at the Makerere University, are discussed. However, the author mildly criticizes the suspect Media and Broadcast Councils whose composition are dominated by people handpicked by the Minister for Communications. The Media Council is empowered to license and discipline journalists and the media institutions. The question raised by many is whether the Councils are not merely a cathartic strategy by the government calculated to pacify an aggressive media that had started challenging the government's continued stronghold on the industry despite its claim that it's democratic. Whatever the case, as a watchdog in a democracy, the media's independence is critical. This is why the author is calling for a more comprehensive communication policy in Uganda. The paper raises questions over the wisdom of subjecting the Councils to the mercy of a government grant and some obscure "acceptable sources" for their cash, arguing that this will in the long run thoroughly compromise the independence of the two bodies. The paper raises the freedom of information provision, albeit with a grain of salt. It points out, for example, that the provision is contradicted by the Official Secrets Act, which make it difficult for government sources to divulge information to journalists. In conclusion, it ask the government to address the issue of media ownership in Uganda, using relevant statutes, with a view to making them accessible to the poor. To argue this case, the writer adopts the theoretical framework of the dependency theorists, who invites developing (periphery) countries to dissociate themselves culturally and economically from the developed (core) countries as the only means of achieving their true independence.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper emphasises the role that communication technology plays in the present day world. It embraces Marshall McLuhan's idea of "the global village" as a result of the communication technological strides. The paper states that the term information superhighway incorporates all the existing networks into one system, but at the same time it is multi dimensional, unlike the traffic highway which projects two directions of movement. It moves to underscore pluralism that exists as a result of advanced information technology. This rush towards information technology, is largely interlinked to economic factors. The paper advocates for research in indigenous communication to augment modern communication. It argues that Africa's potential in indigenous knowledge and practices remains largely untapped, adding that information and knowledge can be effectively transmitted using indigenous forms of communication, which are characterised by simplicity of technology and directness of interaction. The paper ends with an assertion that indigenous forms of communication should be integrated with modern communication systems for sustainable development.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Although studies in African integration have been mostly in the political and economic domains (Hazzlewood, 1977), it has been argued that social integration is the pre-condition for either political or economic integration in Africa (Nye, 1966). This paper focuses on the poorly-explored concept of social integration by analysing the continent's efforts in ensuring integration through the mass media. It examines the difficulties encountered in realising such objectives and offers some suggestions for policy-makers.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper critically reviews the current status of African communication educational resources and needs in the context of the development of the post colonial state and its institutions. In calling for an indigenized philosophy of communication, the paper argues that the current patterns of communication education are too foreign-oriented and have very little or no indigenous component. As a result, media practitioners are institutionally incapable of interpreting dynamically complex socio-economic and development problems facing Africa today.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review