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- Description:
- This article is about social mobilisation as a development communication approach which enhances people's participation in social or development programmes or projects. It examines the concept and elements of social mobilisation and the extent to which social mobilisation has been applied to improve people's participation in the Botswana national literacy programme. The analysis of social mobilisation practice in Botswana has shown that when mobilised, people participate in large numbers in development programmes. For example, mobilisation activities which were mounted during a period of one year between when the programme started as an experiment and when it was officially launched as a national programme resulted in impressive participation statistics. Finally, the article suggests the application of both social mobilisation and a literacy approach that is amenable to social mobilisation, if Botswana is to eradicate or greatly reduce adult illiteracy by the year 2000.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study uses communication model of feedback and signals to analyse the dynamics of nationalism, selflessness and discipline which are so essential in holding together African nations. Drawing from Miller and Rice's (1972) theory of systems organization, it points out that national systems must have attractions for individuals, groups, clans, and communities whose ideas compete for ascendancy in the national schema. National leadership, often rooted within clan or ethnic heritage, must eschew parochialism and allow for the expression of diverse group (ethnic) interests and opinions if nationhood (seen as an abstract term) is to acquire positive identification by the individuals, groups and communities.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The news selection process of African-American newspaper editors in terms of news about Africa, was evaluated by addressing two research questions: (i) How do African-American newspaper editors decide which African news to publish? (ii) What influences their decision about the quantity and quality of coverage? A two-page questionnaire was mailed to African-American newspaper editors in 1991 and 1992. The study hypothesized that editors' perceptions of a foreign news event had a direct and significant impact on the way they process the news stories they receive daily. The study reveals that gatekeeping practices of African-American newspaper editors were basically similar to those of other western editors. This was not surprising given the similarity in their education, environment and newsroom socialization. The African-American newspaper editors are distinct, however, in subject matter of reporting. African-American newspaper editors think though, that positive involvement of the United States in the affairs of African countries would positively influence the education of the American public about the heritage of African-Americans. The reporting and issues in African-American newspapers were also investigated.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In this paper, the authors argue that press freedom is a key element of democracy. They, however, contend that for the press to serve its meaningful role towards a country's sustainable development, it must be transparent, accountable and responsible. The authors draw extensively from research findings in Nigeria and Sierra Leone, which to them are adequately representative of the entire Sub-Saharan Africa region. The paper discusses at length some factors which affect sustainable development, as well as the performance of the press in the two countries. The conclusions made are that the press systems in both Nigeria and Sierra Leone are neither democratic nor do they serve the cause of ensuring sustainable development. A major weakness, the authors maintain, is the fact that the press in the two countries pay more attention to the outside world than to issues affecting their predominantly illiterate population.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Communication for health promotion is a complex process that is further problematised by limitations within communication theory. Linear models of communication give primacy to the communicator and see communication as a largely objective process. These models, which are often referred to as "communicator-message-receiver" (CMR) models, incorporate the communicator as a primary agent in determining the nature of information and the mechanisms for information flow. Action media is presented as a methodology for the development of media products that integrate the interests of both the communicator and representatives of target audiences within a health promotion context. The methodology has its roots in participatory action research (PAR) approaches and incorporates qualitative contextual research with a media development process. It is not intended that the methodology be perceived as an exclusive and absolute means for the development of health promotion materials. Rather, it adds to the range of methodologies health promoters can apply in media development, whilst also providing important insights into context-based activities that are consultative, collaborative and empowering. Action Media as it pertains to health promotion, has the following elements: Identification of significant health challenges; identification of sufficiently homogenous groups within defined geographic areas and collaboration with individuals within each context to co-facilitate workshops. The media products that emerge typically reveal deep insights into perspectives of the target group, are immediately relevant to the participant' s peer communities, and may be relevant nationally as health promotion products.The methodology differs considerably from producer centric approaches in that it sees contexts of media utility as dynamic, and furthermore, sets out to generate media products that are supportive of action, rather than simply as vehicles for information. Within the complex contexts of media development, the Action Media methodology provides insight into the potential for integration and empowerment of individuals and groups within target communities. It demonstrates a replicable process that provides for the development of deeply contextualised media products on the one hand, and qualitative understandings of community contexts on the other.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review