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- Description:
- This paper challenges the entrenched Shannon and Weaver model of communication and suggests alternative approaches to community health education. An alternative, where the emphasis falls on the receiver or 'reader', is examined with special reference to DramAidE. DramAidE is a South African state funded HIV/AIDS education programme in which plays, workshops and community days become a process through which dialogue around health issues is established between health workers and a school community. The approach is to use local expressive forms (plays, songs, poems, dances and posters) as enabling resources or mechanisms of learning and of re-enacting and retelling the 'story' from shifting positions. The issues raised about the impact on the community of HIV/AIDS and other sexually transmitted diseases are further explored in participatory workshops with the intention of changing attitudes and developing some skills. The work is based on the premise that good health is dependent on social, psychological, economic and environmental factors. Likewise, sicknesses are states which must be seen in a holistic sense. The understanding of the meaning of health in this approach is culture bound and it is important not to separate out the physiological from the cultural. A further contention is that health, as a constituent and dynamic component of subjectivity does not refer to a state so much as to a process. This means that health is about self-image, self-esteem and self-confidence. The drama based workshops offered in the progamme focus on building self-esteem and self-awareness as a first step in making choices about healthy behaviour. Therefore, health education should not be actively aimed at changing personal behaviour alone. Young people need to demonstrate skills in changing their social environment and to this end DramAidE is forming clubs in schools that will become self-sufficient and to encourage the school community to take pride in building a culture of learning and health promotion in the school. The long term aim of DramAidE is to develop a social movement around celebrating the joy of choosing to live a healthy life style. We are asking ourselves and young people to 'Act Alive'. One strategy for mobilising young people is build an awareness of the interaction between human rights and health and thus find a common theme that cuts across differences of heritage and culture
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The paper starts from the premise that freedom of expression is imperative for political, social, economic and personal development. It also notes, however, that the manner in which freedom is interpreted differs considerably from one region to another. The difference it points out, often manifests itself in the debate of complete government control of the mass media versus an independent press. The paper argues that the USA, which has a relatively longer history of political democracy spells out press freedom explicitly in the constitution as against the case in developing countries where freedom of press is not explicitly guaranteed by the constitution. It further argues that a country which has had a longer and relatively more stable form of government has a better chance of clarifying exactly what freedom of expression entails, and that freedom of expression is a dynamic process.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The goal of this study is to determine the effects of situational variables in persuasion. One hundred and forty subjects were used. Subjects were given two hypothetical situations involving compliance in inter-personal and non-interpersonal situations, and were told to state the various strategies they will use in gaining compliance in both situations. The results found that to change the negative work attitude of the Nigerian public, coercive power of threat and aversive stimulation play crucial roles, but that power alone cannot be effective if not supported by friendly persuasion of compromise and reward. Individuals in interpersonal situation, however, resort only to friendly persuasion.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at two models of communication existing in a Nigerian rural environment: the traditional, largely interpersonal and interactive model, and the modem, mass mediated, impersonal system. Drawing from sociological theories of change, it finds that the traditional and modem (mass) communication systems interact in interesting ways as a new socio-economic system evolves within the traditional structures of village life. In spite of the imposed foreign language (English) which is the dominant transmission language of the modem mass media, there are significant and complementary outcomes of the interaction between the two modes of communication. The article argues, however, that the traditional systems of communication will retain their role in the transmission of knowledge and information, cultivation of beliefs, and other socialization processes for quite some time to come.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The thesis of this article is that the national interests of African states make it imperative for them to carefully evaluate, assess and examine the development of their present media structures and ownership patterns. The article identifies some of the new communication media in the African context and offers a detailed review of the national and international ramifications of their selection and adoption as privately-owned enterprises.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review