Search Constraints
« Previous |
71 - 80 of 252
|
Next »
Search Results
- Description:
- In an attempt to redeem the imbalance in the quality of life between the rural and urban areas, Nigeria's Federal Military Government set up the Directorate of Food, Roads and Rural Infrastructure (DFRRI) in February 1986 to provide the much needed infrastructural base for the development of rural areas. In the same vein, the mass media have been urged to join in this battle to uplift the quality of life in the rural areas. This study examined the two years (1984 and 1985) before the setting up of DFRRI, and 1986 and 1987 when the directorate had operated with a view to finding out if there were qualitative and quantitative differences in Nigerian newspapers' coverage of the rural areas between these two periods. Some were noticed while, in the main, there were little qualitative differences between the two periods.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses a systemic approach to development information management at the grassroots. It proceeds by defining the term "systemic" and by re-deflning and/or reconceptualizing "grassroots" as a development concept. A systemic approach to information management at the grassroots must address not only rural areas but also urban peripheries. For effective grassroots information management, there must be a shift in focus from endusers to decision-makers. Horizontal communication channels must be harnessed to sensitize and activate all sectors of society for participatory decision-making at the grassroots.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Paulo Freire's ideas on the contents, methods and purposes of education are relevant in any serious consideration of the African development dilemma. Not only because he worked in and experimented with African societies, but also because of the universal flavour of his pedagogy, Paulo Freire brings some refreshing insights into strategies for responsible development through culturally-sensitive direct and mass-mediated education.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article is a systematic assessment of how nine key concepts in social marketing can help us in drawing up effective rural development campaigns in Africa. The focus is on how to use these concepts in formulating a strategy for communicating agricultural innovations in African rural settings. The article recognises the fact that there is no single overall reliable method for communicating with farmers everywhere but believes that the social marketing principles can be more successful with the farmer in most rural situations.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Much of what people know about foreign countries is learned from the mass media rather than from personal experience. This study investigates media use, knowledge of world affairs and images of people and nations among a sample of 368 Nigerian undergraduate students.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article critiques a specific systems theorist in terms of academic mythmaking. Barthes (1972) argues that myths contain a kernel of truth for "the form does not suppress meaning, it only impoverishes it. But the kernel is hardly the whole corn, and if it is substituted for the whole, it will mislead any attempt to understand that whole. In this paper, I will show how this self-deception affects the systems theorist's analysis, and his practical efforts to transform social processes outside the confines of academia. The "kernel of truth" is taken as the whole truth, and hence distorts, misleads and mythologises concepts and processes upon which the analysis is based. Three articles are critically examined in view of the potential of self-deception and show that the systems analysis discussed cannot provide new insights into the "complex process of political communication" beyond entrenching the prevailing order.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper makes a case for the utilization of traditional systems of communication in the development process. The paper underscores the usefulness of traditional systems of communication by noting that they are instrumental in the mobilization of people at the grassroot level for community development and national consciousness; the enlightenment of people in cultural, political, health, and other programmes leading toward self-actualization; public entertainment through arts, cultural festivals, musicals and dramatic performances; and intracultural, intercultural and other communication purposes leading to group and national cohesiveness. Contending that the traditional newsman is the only credible source of information for the rural areas, the author urges that his (the traditional newsman's) mobility and hardware be improved to facilitate his work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the impact of mass communication on development. It suggests that, depending on how it is used and what it contains, mass communication has the 'potential for good as well as evil'. After reviewing the social and psychological prerequisites for development and effective use of the mass media, the paper discusses some research findings on the role of the mass media on development. It argues that for there to be positive change in society, the people must appreciate the need for such change. The mass media can help in this cause, depending on their use and content.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review