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- Description:
- This paper examines the nature and classes of the speech act in traditional African settings against the background of African traditional values and the right to speak. The writer attempts to portray certain aspects that could be viewed as planks to form bases for a classification of a folk system of communication in Africa, which he terms as African rhetorics. The author points out that the objective of the paper is to show how traditional African values are critical in our efforts to understand communication philosophies, ethics, processes, structures and genres in traditional African settings.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article argues that communication is the manifestation of the cultural norms of society and that, through its presentations, the culture of a people is reinforced, new patterns are created within it and, sometimes, modifications are made to its existing norms. It examines different aspects of the cultural content of communication and proposes the need to adopt a view of communication which recognizes the systems and processes of the past along with on-going ones with the view to adopting a more perceptive policy for the continent. It concludes that a dualist approach, the diachionic-synchronic, is necessary now in order to overcome the problems examined.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the problems and prospects of the development and application of communication infrastructures and products in order to achieve cultural synchronization. It discusses the subject from the perspectives of an emerging discipline, and against the background of ethnic and cultural conflicts in various regions of the world. It gives specific examples of the uses and applications of new communication and information technologies elsewhere in the world, and points out the tasks confronting African governments and the private sector.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review