Language: English / Topic: Television viewers - Institutions

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Description:: This study seeks to address the following questions: (i) Is amount of television viewing related to sexual behaviour? (ii) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and sexual behaviour? (iii) Is amount of television viewing related to attitudes towards AIDS? (iv) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and attitudes towards AIDS? The study focuses on only the dimension of sexual behaviour - the number of sexual partners the respondent has had over the twelve month period prior to the survey. The overall findings Indicate a number of patterns in the relationships among sexual behaviour, attitudes towards AIDS and amount of television viewing. These results are significant in the evolving campaigns for AIDS education.
Date Issued:: 1993-01-01T00:00:00Z
Data Provider:: Michigan State University. Libraries
Collection:: Africa Media Review

Description:: This articles examines viewer preference for two TV stations in Nigeria, ABS/TV and N.T.A., with the aim of determining the more preferred of the two stations, determining their programmes ratings, determining the viewers assessment of the TV stations on selected attributes and finding out the influence of their presenters on programmes preference. The study used the field survey and library review methods and tested four hypothesis. A sample of 500 viewers were studied; but the response rate was 63.6%. The study revealed that ABS-TV was the more preferred station. It was evaluated positively by the viewers on clarity
Date Issued:: 1988-01-01T00:00:00Z
Data Provider:: Michigan State University. Libraries
Collection:: Africa Media Review

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