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- Description:
- This article looks at two models of communication existing in a Nigerian rural environment: the traditional, largely interpersonal and interactive model, and the modem, mass mediated, impersonal system. Drawing from sociological theories of change, it finds that the traditional and modem (mass) communication systems interact in interesting ways as a new socio-economic system evolves within the traditional structures of village life. In spite of the imposed foreign language (English) which is the dominant transmission language of the modem mass media, there are significant and complementary outcomes of the interaction between the two modes of communication. The article argues, however, that the traditional systems of communication will retain their role in the transmission of knowledge and information, cultivation of beliefs, and other socialization processes for quite some time to come.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper seeks to propagate the idea that Islam is a communicative religion. Allah is communicative God Who takes keen interest in the affairs of His creatures. Interpersonal communication, human interaction and societal relationships in Islam are two way processes of sharing ideas and concerns in open and free environments of love and dedication. The paper is a discussion on how Islam deals with every element of the communication process. The paper concludes that society has a duty to work for, preserve and enhance the unity, strength, integrity, tranquillity and development of society through interpersonal communication, human interaction and social relationships.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study assesses if gender has any influence on how Nigerian males and females perceive their communication styles. Using Norton's (1978) instrument of communicator style to collect the data, it attempts to answer three research questions, namely: (1) Will physical gender affect self-reported communicator style in the Nigerian environment? (2) What variable or combination of variables best predicts a good and effective Nigerian communicator? and (3) What type of inter-relationship exists between the variables of communicator style construct? It found no significant gender influence on self-reported communication style of Nigerians, unlike the findings of Montgomery and Norton (1981) among North Americans. It also found that friendly style was the best predictor of a good Nigerian communicator.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review