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- Description:
- This article looks at two models of communication existing in a Nigerian rural environment: the traditional, largely interpersonal and interactive model, and the modem, mass mediated, impersonal system. Drawing from sociological theories of change, it finds that the traditional and modem (mass) communication systems interact in interesting ways as a new socio-economic system evolves within the traditional structures of village life. In spite of the imposed foreign language (English) which is the dominant transmission language of the modem mass media, there are significant and complementary outcomes of the interaction between the two modes of communication. The article argues, however, that the traditional systems of communication will retain their role in the transmission of knowledge and information, cultivation of beliefs, and other socialization processes for quite some time to come.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1999-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- African Journal of Political Science
- Description:
- The paper examines how market reforms are reconstituting the notion of social welfare services in Africa within the context of the rural-urban divide. Market reforms in the social welfare sector seek to reverse this divide and negotiate a new consensus in the rural-urban equation. Priority and funding re-adjustment by the state, decentralisation, deregulation, and commercialisation are new elements in the provision of social welfare services in Africa. The objectives, among others, are to facilitate equity and access to those services, especially by the rural population. But the extent to which those objectives have been realised remain questionable.
- Date Issued:
- 2000-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- African Journal of Political Science
- Description:
- A critical challenge now facing social development education in Africa is the urgent need to specify, in concrete terms, the content of social development, to isolate the basic ingredients of the roles and tasks of social development practitioners, to determine the knowledge, skills and behaviour requirements of those roles and tasks, to design and produce the necessary teaching materials, and to arrange relevant field learning experiences.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa
- Description:
- This paper examines the present structure and organisation of television in the country and highlights weaknesses which arise from a non-appreciation of the information needs of the people to whom television messages should be directed. It also explores the ways by which existing media facilities (traditional and modern) could be effectively harnessed to run a system that would meaningfully penetrate the rural areas. Highlighting the lack of creativity and initiative among television service policy makers, it proposes some strategies for making television move progressively from the studios to individual households.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review