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- Description:
- The article is a comparative study of the mass media systems of Kenya and Tanzania. The author examines the historical, geographical, political, economic, social and cultural factors which shape the mass media systems in the two countries. The article concludes that the factors of literacy and politico-economic system are destined to have significant impact on the future growth and shape of the mass media in Kenya and Tanzania.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The purpose of the study was to seek answers to the following questions: 1. Which of the 20 corporate identities randomly selected is rated as best vis-a-vis the tour features of an effective logo? 2. In what order are the four features important to the publics whose goodwill the companies seek? The features are memorability, recognition (attractiveness), appropriateness and uniqueness. Using the survey method, a questionnaire was designed to elicit response from the publics. A sample size of 85 was drawn up departmentally from academic staff of faculties of Arts and Education, University of Ibadan. A questionnaire return rate of 61 percent was achieved. Results indicate that of the 20 logos, that of Seven-Up Bottling Company was rated the best. Three others that followed in the order of excellence are those of Nitel, Obafemi Awolowo University, He Ife, and Mandilas. The order in which the four features of an effective graphic identity are important to the respondents of the study is memorability, uniqueness, appropriateness and attractiveness. The challenge posed to public relations practitioners is therefore summarized in this question: Does your corporate symbol speak louder than words?
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article sketches a broad overview of the problems and prospects of Africa communication. Beginning with Africa's economic handicaps which limit its potential to fully exploit the new array of modern communication technologies, it argues that it is class politics which excludes the mass of the African people from communication channels that constitutes the major impediment to communication in Africa. The remedy to this problem is, therefore, to be found in a communication strategy that accords due respect to African cultural traditions in which respect for truth, equality, social justice and the supernatural are the cardinal principles.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Tanzanians are turning inward now after dismantling most of the barriers to development colonial mentality, colonial regimes in the neighbourhood, illiteracy and poor health. The rallying cry now is increased economic output through self-reliance. Radio Tanzania Dar es Salaam (RTD), as a medium of mass communication and mobilization, will have to get closer to the grassroots people, either on a social basis, which is possible now, or it will have to introduce smaller community-based stations which would have greater mobilizing power than any other establishment.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article draws attention to the cognitive need of the communication receiver, and to the competence and intellectual skills that ought to be acquired if the target audience in rural development communication is to derive maximum benefit from their positive mental state and readiness for learning. It examines the concept of development in the African context, the cognitive abilities required for reading, listening and responding, and how these relate to development. It suggests instructional goals for curricula aimed at preparing message receivers for effective participation in rural development programmes.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The focus of this paper is on The New Yak Times' coverage of Nelson Mandela's tour of the U.S. in June 1990, with the main purpose of finding out the kind of image the paper presented to the American public. All issues of the paper two weeks prior to the beginning of the tour on June 20-July 1 when the tour ended were examined. The study also examines all issues of the paper two weeks after the tour to review or carry out a post-mortem. News reports and analyses, editorials, features, opinion and commentaries of columnists were studied and the author concludes that Mandela had a favourable coverage owing to U.S. foreign policy's change in attitude toward the African National Council and Mandela.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review