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- Description:
- Intolerance in the contemporary African societies has been best manifested in bitter wars, loss of lives and property, rampant violation of human rights and in some cases total lack of law and order creating chaos in the continent. The complexities of such conflicts vary from one country to another making it impossible for the organizations concerned to find one single mechanism for conflict resolution. A lot more is to be done by the churches and the world bodies to explore common factors in social conflicts; to sensitize the participants in matters of religious tolerance, justice and peace; to highlight support and encourage the role of churches and other groups in promoting dialogue among the warring protagonists. This article portrays the situation in the Sudan and provides indications as to how the problems should be addressed in an enlightened manner. The article focuses on the issues that caused the Sudanese conflict plus the wars and their impact on the Sudanese people as their neighbours. It looks at the peace initiatives and makes pertinent suggestions and recommendations.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the role of communication training and research in integrated rural development. The author's major thesis is that if rural development communicators and workers in developing countries are inculcated with the right skills, they can utilize the rich potentials of modern and traditional communication to achieve rural development goals. He proposes an appropriate training programme for the kind of development communicators he envisages. He also suggests a research model that would facilitate the work of such communicators. His recommended training programme blends development theory and practice, development communication theory and practice, as well as information delivery strategies, techniques, evaluation and field work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Testimonial has for long been one of the major techniques of executing television commercials. People considered celebrities often make huge sums of money from endorsing products or services. One area of interest in the employment of endorsers is their use in every day, cheap and widely available products. This study explored the consequences for credibility of the use of international, high-brow celebrities in endorsing these kinds of products. A sample of students of the Department of Mass Communication at the Anambra State University of Technology was used. Questionnaires measuring their attitudes towards the use of an international, sophisticated endorser on a currently running Lux commercial were administered. Results show that the use of such type of endorsement did not have any significant positive impact on perception and overall credibility of the endorsement. Interest, however, was discovered to be a major predisposing factor in the perception of the credibility of the endorser.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article examines the type, objectives and availability of agricultural programmes on Nigerian television based on an examination of the social structure. Agricultural programmes were limited in focus, perspective and range of issues treated. The programmes were mainly concerned with the transfer of technology and ideas to the neglect of other crucial socio-structural issues. Because it has been difficult to get sponsors for agricultural programmes, unlike entertainment programmes which dominate the prime viewing hours, the policy of commercialisation is responsible for the lack of agricultural programmes on Nigerian television.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The present relations of dependency of Third World countries on the industrilizcd countries are sustained by the well-known inequalities in technological resources between the North and the South. This article presents two levels for analysing the role of media technology in perpetuating this dependency syndrome: (1) the role of technology in the information and communications sectors; and (2) the impact of multinational corporations in news coverage, and, hence, on local culture, through their news agencies and other cultural products. It posits three questions to guide technology choice in Africa: (1) Why choose a particular technology? (2) To what end? (3) Which social group(s) will benefit from the technology economically, politically, and culturally?
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is a case study of usage of two print media newspapers and magazines by secondary school teachers in an educational district of Nigeria. Using a survey design, the study found varying levels of significance of usage of the media for functional purposes, i.e. entertainment, personal identity, information, integration and social interaction.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review