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- Description:
- The article defines technology as a communication process, reviews the problems of communication technology, transfer in the African continent, and makes a case for definition of development communication. It insists that in media technology transfer, the emphasis should be on their cultural implications and relationships to traditional modes of communications. Mass media should be seen as technology context, a situation that allows for greater participation of the ruralites in various African villages, which makes for quicker and better acceptance of change. The article critically examines different technology transfer models and recommends a horizontal, humanistic or holistic model of communication for rural development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper underscores the role of theatre as a tool for facilitating community education. It reckons that traditional African theatre had a functional orientation. This African theatre, which is being reintroduced in various parts of Africa, was for many years suppressed by Christian and administrative leaders of the colonial era. It further observes that, in community education, the theatrical event serves only a catalytic function, intended to stimulate critical analysis, or organization and action. The paper discusses a number of experiments with popular theatre for public education, identifying some related problems. It ends by outlining the responsibilities of theatre practitioners.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article looks at mass communication research in the African cultural and traditional context and suggests some innovative approaches that would enhance local communication research endeavours. It examines how African peoples, cultures, institutions and communication environments impede or facilitate social research. The author calls for indigenous efforts in the construction of new theories and methodologies in communication research that would appropriately fit the African context of development.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The national communication systems of Africa lack articulated and formulated policy objectives to guide in decision-making that would reflect national orientations and ideological base. This article has attempted to propose a 12-stage theoretical paradigm in the process of problem identification and solution in ideological evolution within the context of the African mass media systems. As models are indispensable tools in the execution of a system's functions within the purview of public policy, such as the mass media, the theoretical paradigm on ideological evolution is, therefore, designed to point out the complementarity of theory and practice in information packaging. This article presupposes that media policy parameters are not only determined within the ideological directives of their society, but are also dependent variables of the larger policies that emanate from the ideology of their society. It is within such a setting that the contents of the national communication systems in Africa should function as microcosms that reflect the thinking of the macrocosmic entity. The article also established that through surreptitious means, there is overwhelming evidence of the prevalence of external ideological influence of Africa's former colonial overlords in most of Africa's mass media systems, South of the Sahara.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review