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- Description:
- The thesis of this paper is that meaningful and lasting development can only be based on the mobilisation of our people for effective transformation of the developmental process. However, the continuing search by Nigeria since independence for more dynamic, efficient and relevant strategies of achieving real development does imply frustration with past attempts as well as our inability to maximally and positively exploit these resources for the upliftment and well-being of the Nigerian people. This has resulted in the marginalisation of the vast majority of the people in the transformation process, particularly because of the low level of their education and, therefore, low consciousness which not only made them vulnerable to fraudulent manipulations by politicians, but has created among them a culture of helplessness, apathy and indifference about the happenings in the political and economic process.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The aim of the experiment is to determine whether radio can be used In Kenya in the same way as it is used in Zimbabwe in the Development Through Radio (DTR) project. In the Zimbabwean project, 10 to 20 women in each radio listening groups (RLG) gather once a week to listen to a DTR broadcast In their local language on development information for farmers; and to discuss the broadcast and raise issues to be addressed In future DTR programmes. The programmes are community-oriented and a limited number is produced by the women's groups. Preliminary results in Zimbabwe show positive affirmation of the RLGs as contributing to developmental needs of a specific community. The RLG, as it is being structured in Kenya, holds promise of being able to increase women's interest in and use of nutrition-related information in the selection and preparation of food for their families.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper attempts to simplify and explain the development process. It canvasses a micro, incremental Community Participation (CP) and Basic Needs Approach (BNA) to achieving and sustaining improved living conditions for the underprivileged and marginalised socio-economic groups in developing economies. Community participation is operationalised as a people-centred, skill-enhancing and empowerment device. It seeks to enlist the active involvement and influential participation of intended beneficiaries of development programmes in needs identification, prioritisation, project initiation, financing, execution, monitoring, evaluation, and consequent sustainability. The paper argues that, community participation as an alternative approach to development, requires alternative communication types, channels and strategies in the pursuit, actualisation and sustainability of development objectives. It differentiates between communicational improvement and operational communication, appraises the potentials and limitations of communication in development and suggests the use of participatory, community-based, small-group media for effective community participation and sustainable development.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article is about social mobilisation as a development communication approach which enhances people's participation in social or development programmes or projects. It examines the concept and elements of social mobilisation and the extent to which social mobilisation has been applied to improve people's participation in the Botswana national literacy programme. The analysis of social mobilisation practice in Botswana has shown that when mobilised, people participate in large numbers in development programmes. For example, mobilisation activities which were mounted during a period of one year between when the programme started as an experiment and when it was officially launched as a national programme resulted in impressive participation statistics. Finally, the article suggests the application of both social mobilisation and a literacy approach that is amenable to social mobilisation, if Botswana is to eradicate or greatly reduce adult illiteracy by the year 2000.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review