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- Description:
- This paper sets out to "spell out and critically analyze the role of research In development communication". After a brief discussion of the concept of development communication, the paper stresses the role of research in determining what Is desirable change in a people's perception of development. The paper zeroes in on the place of research In development communication In relation to the Liberian Rural Communication Network. The observations arising out of this case study are used to make some general recommendations for research In development communication
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the kind of mass communication research that is required in Africa. After a thorough review of the controversy between the adherents of the (American) administrative and (European) critical research schools, the author argues that as far as African mass communication research is concerned, the problem is not only that of conceptualization but also that of social research process and administration. The paper registers a general dissatisfaction with African social research based on foreign theoretical and methodological assumptions. It ends with a call for 'back to our roots', having outlined four major research agenda for African mass communication researchers.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper makes a case for the study of organizational communication as essential to development communication. It briefly traces the history of development communication and how mass media became synonymous with development communication. The assumptions underlying mass media's pre-eminence is revisited in order to make a case for organizational communication in an African environment. In the later sections, it describes a model for the study of development systems and organizational communication components.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the role of communication training and research in integrated rural development. The author's major thesis is that if rural development communicators and workers in developing countries are inculcated with the right skills, they can utilize the rich potentials of modern and traditional communication to achieve rural development goals. He proposes an appropriate training programme for the kind of development communicators he envisages. He also suggests a research model that would facilitate the work of such communicators. His recommended training programme blends development theory and practice, development communication theory and practice, as well as information delivery strategies, techniques, evaluation and field work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article outlines some of the recurring issues in mass communication research. Starting with a discussion of the perennial problem of defining the field of mass communication research, the article reviews the administrative-critical debate or the 'ferment' in mass communication research, and puts forward new concepts which seem to suggest new directions in the field. It finally suggests ways in which African communication scholars might contribute to the on-going debates in the field.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper argues the case for a philosophy of communication in Africa so as to give meaning and direction of African communication research. Observing that philosophy as an activity is not alien to Africa, the author contends that it is the absence of a philosophy of communication in Africa that accounts for the lack of theoretical orientation in African communication research. He reviews the major American mass communication theories, and demonstrates that each of them is based on some American philosophy or world view. He then argues that any appropriate philosophy of mass communication in Africa must originate from African philosophy, defined in a fairly broad manner.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study examines the nature of communication research published in Africa Media Review, with particular reference to the subject areas of the published studies, and the extent to which the researchers have used some of the minimal scientific procedures in executing their studies. Since the AMR is the leading African communication journal which regularly publishes African communication research, it is an appropriate place to begin this process of empirical excursion into the present state of communication research on the continent.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The issues of how the media affect people, and what people do with the media have presented perennial and perplexing questions for communication scholars. Some of the research results in these areas are more controversial than useful. Uses and gratification studies straddle the two domains of media effects and people's employment of the media. The field of gratifications research holds great promise in the continual search for comprehensive knowledge on how and why we use the media. Drawing from a wide range of local and international literature, this unit presents copious evidence to show that gratifications research has universal application in many contexts, including development communication.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review