Application of the new information and communication technologies in public relations

Description:

This article examines the role of the new information and communication technology in enhancing the efficiency and effectiveness of public relations as a management function. It argues that the success of any public relations firm will depend on how well it applies the latest information and communication technology to accomplish its tasks and operations, locally and globally. The author observes that, with the development of powerful and relatively affordable computers, PR has emerged as a significant aspect of decision-making in organizations.

Date Issued:

1991-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Subject Topic:

Public relations, Technological innovations, Information technology, Industrial management, and Decision making

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5rf5ms59