Communication and adoption of agricultural innovations

Description:

This paper reports and discusses the findings of a study conducted to investigate the correlation between rural farmers' responsiveness to agricultural innovations and the communication patterns used to popularize such innovations. The results of the survey carried out in this study showed that neither education nor the use of mass media has a significant association with the adoption of agricultural innovations. Personal communication sources were found to be more effective than mass communication sources in creating the necessary awareness and, hence, influencing the adoption of agricultural innovations.

Date Issued:

1987-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Subject Topic:

Communication in agriculture, Diffusion of innovations, Agriculture, and Technology transfer

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5610x371