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- Description:
- This paper examines the role communication and education can play in the crusade against the spread of AIDS in Africa. It appreciates the 'technical' nature of the information to be disseminated and recognizes the need for audience, channel and message segmentation. The paper suggests specific aspects of the AIDS problem at which communication and educational efforts should be directed. It advocates the use of multiple but mutually reinforcing channels of communication mass media and interpersonal networks. It recommends that communication and educational efforts against the spread of AIDS should be community-based, encouraging the active support, involvement and participation of local communities. Finally, the paper recognizes the need for a team-effort approach involving communicators, instructional material designers, health personnel, and the public at large.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper critically evaluates the various conceptions of self-reliance in Black Africa. It identifies some factors that may promote or hinder the realization of self-reliance in mass communication training. Observing that much of the educational philosophy and many curricula used in Black Africa's mass communication training are a colonical legacy, the author recommends that training should not just revamp such philosophies and curricula, but initiate a new, development-oriented outlook.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study examines the nature of communication research published in Africa Media Review, with particular reference to the subject areas of the published studies, and the extent to which the researchers have used some of the minimal scientific procedures in executing their studies. Since the AMR is the leading African communication journal which regularly publishes African communication research, it is an appropriate place to begin this process of empirical excursion into the present state of communication research on the continent.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article offers some reflections on the locus of peoples' stories, or their Sitz im Leben, i.e., leisure time. It explores this concept briefly from the perspectives of social anthropology and mass media studies. It then draws a political typology of peoples' stories which are of some significance to Africa's modern story-tellers, the mass media.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper emphasises the role that communication technology plays in the present day world. It embraces Marshall McLuhan's idea of "the global village" as a result of the communication technological strides. The paper states that the term information superhighway incorporates all the existing networks into one system, but at the same time it is multi dimensional, unlike the traffic highway which projects two directions of movement. It moves to underscore pluralism that exists as a result of advanced information technology. This rush towards information technology, is largely interlinked to economic factors. The paper advocates for research in indigenous communication to augment modern communication. It argues that Africa's potential in indigenous knowledge and practices remains largely untapped, adding that information and knowledge can be effectively transmitted using indigenous forms of communication, which are characterised by simplicity of technology and directness of interaction. The paper ends with an assertion that indigenous forms of communication should be integrated with modern communication systems for sustainable development.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Although studies in African integration have been mostly in the political and economic domains (Hazzlewood, 1977), it has been argued that social integration is the pre-condition for either political or economic integration in Africa (Nye, 1966). This paper focuses on the poorly-explored concept of social integration by analysing the continent's efforts in ensuring integration through the mass media. It examines the difficulties encountered in realising such objectives and offers some suggestions for policy-makers.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper critically reviews the current status of African communication educational resources and needs in the context of the development of the post colonial state and its institutions. In calling for an indigenized philosophy of communication, the paper argues that the current patterns of communication education are too foreign-oriented and have very little or no indigenous component. As a result, media practitioners are institutionally incapable of interpreting dynamically complex socio-economic and development problems facing Africa today.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The thesis of this paper is that the information superhighway, largely represented by the Internet is not the panacea for all communication problems today, it holds great promise for linking many parts of the world. Unfortunately for the South, and Africa in particular, the increased ease of global communication has not reduced the quantity and intensity of negative news about them. The paper cites instances where the Western media have capitalised on negative aspects of Africa. This state of affairs, has led to the fuelling of Afro-pessimism by non-Africans and Africans alike. Although the prospects for change exist, the absence of serious approaches by African states will reduce the pace of progress. Diplomacy, national news management, public relations, and non-govemmental organisations are some of the approaches being adopted by individual states, each with varying degrees of success.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The current state of most African countries cannot be dissociated from the Berlin Treaty of 1885, which divided the continent into zones of European influence. Before this year, most communities in this continent ran their own affairs in relative independence, within a clearly understood ethnic region. The most significant characteristics of an ethnic community were it's language and culture. Although the new foreign masters did not always clearly perceive or appreciate these social elements, the diversity and the wealth of these entities was enormous in the African continent. The greatest injustice the colonial masters committed was, undoubtedly, the imposition of their language and culture on the colonized minority groups. This article discusses the consequences of this phenomenon in post-colonial Africa and evaluates the alternative possibilities in relation to conflict resolution in Africa.
- Date Issued:
- 1997-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review