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- Description:
- This paper discusses the development of modern mass media as a necessary attribute of the evolution of an integral Nigerian nation out of the many traditional ethnic communities. It shows that the traditional media which were the precolonial channels of communication were limited in the conduct of national commerce, religion, education, politics and government. The paper, however, contends that the potentials of the traditional media have not been fully explored, and calls for research to establish what roles such media can play in modern politics, and in grassroot development generally.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Nigeria and India have both attempted to use the film industry for development but in both cases the full potential of the medium has been stymied by lack of government support and a general feeling of disinterest among the nations' populations. But there are directors and producers in each country who are attempting to raise their voices above the commercially dominated noise of their respective country's cinema. Film could be a strong tool for development. It can be used to contribute to a feeling of nationhood, as a voice for national planning, to help teach necessary skills, to extend the effective market, to help people look to the future, and to prepare people to play a role in nation building. But without serious changes in the structure of government relations with the cinema in Nigeria and India changes may not come. A few directors and producers in each nation have started to use cinema for development, but their efforts must be fostered by the national government to be effective.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article surveys how the mass media in Nigeria portray women and treat issues affecting them. It begins by looking at the number and status of women in Nigerian media institutions which, it argues, reflects 'the structural oppression of women' and their 'subordination in society'. It proceeds to argue that the mass media portray women and issues affecting them in a manner that is predominately negative and 'special' as though women were not part of 'normal' society. This has constituted overt or covert mental oppression of women. It calls on women in the media to spearhead the struggle for change away from the stereotype treatment of women by the mass media, and on the media themselves to consciously eliminate such stereotype images of women in the light of the new political and social culture in Nigeria.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article hypothesizes that the extent of democratization of the mass media in any society is a function of two factors: accessibility to information and the patterns of media ownership in the society. It holds that these two factors determine the extent to which there is free flow of information, the extent to which the citizens have access to information, the degree of mobilization and participation, and the extent to which the society can be described as democratized. It points out, however, that these two factors are not mutually exclusive because accessibility can be a function of ownership; but some factors which come under accessibility are not traceable to patterns of ownership. The articles also notes that mere guarantee of free press or free speech does not ensure that every citizen has access to information and to the channels through which he can express himself.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This articles examines viewer preference for two TV stations in Nigeria, ABS/TV and N.T.A., with the aim of determining the more preferred of the two stations, determining their programmes ratings, determining the viewers assessment of the TV stations on selected attributes and finding out the influence of their presenters on programmes preference. The study used the field survey and library review methods and tested four hypothesis. A sample of 500 viewers were studied; but the response rate was 63.6%. The study revealed that ABS-TV was the more preferred station. It was evaluated positively by the viewers on clarity
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses some of the constraints on efforts to formulate comprehensive mass media policies in Nigeria. It reviews the constitutional and political environment of the mass media and journalistic practice in Nigeria and identifies legal, economic, historical, linguistic and cultural factors which impede the development of the mass media and constrain their performance. It argues that antagonisms between politicians and journalists have led to government nationalization and control of the mass media thus marginalizing the role of journalists as watchdogs on government conduct of public affairs. It calls for a redefinition of the role of the media in Nigeria more in accord with its history, culture and aspirations and away from the present western mode which only fans conflicts between the government and the mass media. That is the direction an appropriate mass media policy for Nigeria should take.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This baseline study of gatekeeping in the Nigerian press follows the tradition of White (1950) and Swider (1967) and reveals that as a concept, gatekeeping holds great promise in African mass communication research. It used a survey research method to collect data from 21 senior reporters and editors in four Nigerian newspapers and found that: (1) corporate philosophies and policies of newspaper organizations affect gatekeeping "operations without distinction as to whether the newspaper was privately or government owned; (2) journalists working in privately-owned newspapers reported giving less consideration to ownership factors in their selection of news; and (3) that prejudice and personal preferences are played down considerably by the journalists.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This a case study of the Nigerian communication situation which examined the efforts by this developing country towards the mobilisation of domestic resources to finance communication industry. The study revealed that except, during the period 1981-1985, planned public investment in the communication sector has been moderately high at a level of 6.1% of aggregate ex ante expenditure. For the period 1960-1980, actual communications expenditure as a ratio of actual total expenditure was lower at an average of 4.5%. Total sector performance measured by the degree of resistance to plan distortions was lower for the communication sector relative to aggregate performance throughout the twenty four year period beginning in 1962, except during the second development plan period between 1970-1974. The trend in domestic public financing appears to have been dictated by two factors, namely the philosophy of economic planning and the fluctuations in economic fortunes. The oil book of the mid 1970s prompted the largest planned allocation of 9% during the period 1975-1980, although realized expenditure "fell slightly below to a level of 7.2%. The article observes that these observed trends show clearly that there does not seem to have been any strong commitment by the Nigerian government to communication services to meet the needs of a significant portion of the population, especially those in the rural areas, and notes that this situation is not likely to change soon due to that country's present poor economy and the overemphasis by the government on market forces.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The history of television broadcasting in Nigeria revolves around the suitability of the medium for political propaganda and for educational broadcasting. This article examines political and educational motivation for the establishment of television in Nigeria from 1959 when the Western Nigeria Television (WNTV) was established to early 1962 when the Federal Government and the three existing regional governments each had a television station of its own. The creation of new states was accompanied by the proliferation of television stations until the establishment of the Nigerian Television Authority (N.T.A.) checked this proliferation and wastage of resources. The article assesses the performance of educational television broacasting in Nigeria and concludes that it has largely been successful.
- Date Issued:
- 1989-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper presents a survey of Nigerian female students to determine their motivations for taking up journalism training. The study found that almost as many female as male students enrol in the country's journalism training institutions at the moment - which factor should advance women's representation in the media. Moreover, most of the female students surveyed consider journalism to be a profession as much suited for women as for men. However, it finds marital status to be an important factor in career choice; married students said they would quit work if it interfered with their family responsibilities. Secondly, most respondents tended to prefer more glamorous roles in television, radio, public relations or advertising to aspects of journalism such as reporting. These two factors have important implications for career advancement of women journalists and may continue to exacerbate women's under-representation in Nigeria's mass media institutions.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review