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You searched for: Collection Digital Dress Collection Remove constraint Collection: Digital Dress Collection Institution Wayne State University. Libraries Remove constraint Institution: Wayne State University. Libraries Place Beverly Hills, Michigan Remove constraint Place: Beverly Hills, Michigan
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1. Denim Jacket, about 1973

Description:
Worn by the son of Elenore Lehmann Herkommer of Beverly Hills, Michigan, this is a great example of a young boy's waist-length jean jacket of the 1970s, when mass-produced rugged wear formerly reserved for the farm and ranch became fashionable casual wear among all social classes. Patches with a variety of images and slogans were a popular way of personalizing and adding visual interest to a piece, even if the wearer did not necessarily grasp their meanings (Schlitz, for example, was a popular brand of American beer, which a child would not normally know). The silver stars and personal name tag borrow from military fashion; the silver studs from motorcycle fashion.
Date Issued:
[1970 TO 1980]
Data Provider:
Wayne State University. Libraries and The Henry Ford
Collection:
Digital Dress Collection