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- Description:
- The agenda-setting function of the media in an international context is investigated here by examining the relationship between exposure to Newsweek by educated urban Nigerians and the importance they place on various world problems (controlled by demographic factors, cosmopolitanism and national media use variables). A combination of two research methods was employed: a secondary analysis of a sample of 1,213 "better educated" adults in three urban areas of Nigeria in November, 1981 commissioned by the United States Information Agency (USIA), and a content analysis of the international edition of Newsweek for October and November, 1981, seven weeks before and during the survey. The investigation yielded inconclusive results in its comparison of the Newsweek agenda to the magnitude of the relationships between reading Newsweek and selecting each of the same problems as important. Specifically, when comparing the Newsweek's coverage of 12 international problems to Newsweek readers' agenda (as compared to non-readers, controlling for background factors), measured from the estimated effects of Newsweek readership and reliance on the selection of each of these problems, a modest positive but non significant rank-order correlation (r = 0.475) was found.
- Date Issued:
- 1994-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This is a case study of usage of two print media newspapers and magazines by secondary school teachers in an educational district of Nigeria. Using a survey design, the study found varying levels of significance of usage of the media for functional purposes, i.e. entertainment, personal identity, information, integration and social interaction.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article presents a case study of a pilot project in Ethiopia called Communication Support to Health. It expounds on the organizational structure for the implementation of the project, the pilot areas, shortand long-term objectives, and base-line data collection. The article also describes the project orientation and training, media package production and use, monitoring and evaluation, follow-up activities and feedback as well as the short-comings of the project.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This study seeks to address the following questions: (i) Is amount of television viewing related to sexual behaviour? (ii) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and sexual behaviour? (iii) Is amount of television viewing related to attitudes towards AIDS? (iv) Do some background and demographic factors affect the relationship (if any) between amount of television viewing and attitudes towards AIDS? The study focuses on only the dimension of sexual behaviour - the number of sexual partners the respondent has had over the twelve month period prior to the survey. The overall findings Indicate a number of patterns in the relationships among sexual behaviour, attitudes towards AIDS and amount of television viewing. These results are significant in the evolving campaigns for AIDS education.
- Date Issued:
- 1993-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Poverty, due in part to the lack of economic self-sufficiency, has been recognised as one of the key impediments in the empowerment of women in Africa. Although Non-Governmental Organisations (NGOs) have been frequently criticised, they have more often played a facilitating and leadership role as catalysts in empowerment and development in relation to the socioeconomic needs of women in poverty. Zimbabwe Women Finance Trust (ZWFT), a micro credit NGO, provides vivid illustration of financial assistance and educational and emotional support provided to women entrepreneurs. The goal is to expand women's opportunities through the promotion of access to and participation in economic processes and, thereby, larger social structures. By helping improve the socioeconomic circumstances and self-reliance of women, NGOs such as ZWFT are simultaneously strengthening African society.
- Date Issued:
- 1999-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Journal of Social Development in Africa