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- Description:
- This paper discusses the development of modern mass media as a necessary attribute of the evolution of an integral Nigerian nation out of the many traditional ethnic communities. It shows that the traditional media which were the precolonial channels of communication were limited in the conduct of national commerce, religion, education, politics and government. The paper, however, contends that the potentials of the traditional media have not been fully explored, and calls for research to establish what roles such media can play in modern politics, and in grassroot development generally.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Despite the prevalence of mass media institutions and 'paraphernalia' in Nigeria, the Nigerian masses still remain marginalized and denied their right to communicate through the conventional mass media. This is due to the structure of mass media ownership and distribution which reflects pro-urban concentration and bias. This article argues that given this reality, one cannot legitimately and accurately talk of 'mass' communication in Nigeria since the media of mass communication is used mainly to talk to the masses rather than with the masses; neither are they used by the masses themselves to talk with each other. To this extent, therefore, there is a state of 'mass incommunication' in Nigeria, a state which calls for urgent change through democratization of the mass media.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review