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- Description:
- Named for Richard M. Olin who served as the first health service director at the university. Opened in 1939. Located at 463 E. Circle Drive.
- Data Provider:
- Capital Area District Library (Lansing, MI). Forest Parke Library and Archives
- Collection:
- Caterino MAC Postcard Collection
- Description:
- Named for Richard M. Olin who served as the first health service director at the university. Opened in 1939. Located at 463 E. Circle Drive.
- Data Provider:
- Capital Area District Library (Lansing, MI). Forest Parke Library and Archives
- Collection:
- Caterino MAC Postcard Collection
- Description:
- Health communication education has come to be appreciated as an important ingredient for the improvement of both an individual or a community's health status. This paper examines the substence of health communication education, its role in disease prevention and control, as well as the appropriate methodologies to adopt for greater effectiveness. The ultimate goal of this paper is to stimulate health communication education practitioners into coming up with ideas on how communication can be made to play a more effective role in effecting behaviourial change, and thus an overall improvement of people's health. Impediments to achieving this goal as well as known approaches that have been implemented with success are highlighted. Furthermore, the paper argues a case for the need to adopt a two-way approach in communicating health messages unlike the traditional system where the source was considered more important than the destination. The individual's needs, preferences and environment, argues the paper, count in determining the extent of success in a given health communication education campaign.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the role communication and education can play in the crusade against the spread of AIDS in Africa. It appreciates the 'technical' nature of the information to be disseminated and recognizes the need for audience, channel and message segmentation. The paper suggests specific aspects of the AIDS problem at which communication and educational efforts should be directed. It advocates the use of multiple but mutually reinforcing channels of communication mass media and interpersonal networks. It recommends that communication and educational efforts against the spread of AIDS should be community-based, encouraging the active support, involvement and participation of local communities. Finally, the paper recognizes the need for a team-effort approach involving communicators, instructional material designers, health personnel, and the public at large.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Named for Richard M. Olin who served as the first health service director at the university. Opened in 1939. Located at 463 E. Circle Drive.
- Data Provider:
- Capital Area District Library (Lansing, MI). Forest Parke Library and Archives
- Collection:
- Caterino MAC Postcard Collection
- Description:
- Named for Richard M. Olin who served as the first health service director at the university. Opened in 1939. Located at 463 E. Circle Drive.
- Data Provider:
- Capital Area District Library (Lansing, MI). Forest Parke Library and Archives
- Collection:
- Caterino MAC Postcard Collection
