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- Description:
- This paper makes a case for the utilization of traditional systems of communication in the development process. The paper underscores the usefulness of traditional systems of communication by noting that they are instrumental in the mobilization of people at the grassroot level for community development and national consciousness; the enlightenment of people in cultural, political, health, and other programmes leading toward self-actualization; public entertainment through arts, cultural festivals, musicals and dramatic performances; and intracultural, intercultural and other communication purposes leading to group and national cohesiveness. Contending that the traditional newsman is the only credible source of information for the rural areas, the author urges that his (the traditional newsman's) mobility and hardware be improved to facilitate his work.
- Date Issued:
- 1987-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The present relations of dependency of Third World countries on the industrilizcd countries are sustained by the well-known inequalities in technological resources between the North and the South. This article presents two levels for analysing the role of media technology in perpetuating this dependency syndrome: (1) the role of technology in the information and communications sectors; and (2) the impact of multinational corporations in news coverage, and, hence, on local culture, through their news agencies and other cultural products. It posits three questions to guide technology choice in Africa: (1) Why choose a particular technology? (2) To what end? (3) Which social group(s) will benefit from the technology economically, politically, and culturally?
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- En reconnaissant les défis face à l'avenir pour la presse africaine, cet article parle du circulation de l'information et le pluralisme. D'après l'article, les principaux défis face à l'avenir de la presse africaine sont (1) la rupture de la spirale du silence; (ii) la généralisation de l'acces à l'information; (ii) la diversification de l'information; (iv) l'avenir du service public; (v) les acteurs de la circulation de l'information; (vi) le défi de la rumeur; (vii) les pesanteurs sociologiques; et (viiii) la circulation de l'lnformatlon au plan international. Les conclusions de l'auteur sont que la presse africaine se trouve dans une position beaucoup plus favorable que dans le passé pour jouer un rôle dans la culture de la démocratie et au même temps pour nouer avec la presse internationale des relations de maturité.
- Date Issued:
- 1992-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The decade of the 1980s could, from a communications perspective, be typified as the period of 'social mobilisation'. Rather than expanding on the theoretical assumptions underlying the social mobilisation approach for development, this article discusses the consequences of the theoretical assumptions for the use of personal and mass media, as experienced in the African context.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- Paulo Freire has established a position for himself among those who seek to explore the meaning and praxis inherent in liberation movements, Freire was concerned about some of the constraints of committed and practically-oriented education: centralised bureaucracies, alienation, foreign language and illiteracy. These notwithstanding, his pedagogy always rings afresh, especially as his main themes of liberation, freedom, conscientization and practical action which are still contemporary concerns in African development. Thus Freire seems to be engaging African development enthusiasts in a perpetual dialogue.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper directs its attention on information campaign effectiveness. It examines some theoretical and practical considerations that should be taken into account in planning and executing public englightenment campaigns in Nigeria and other developing countries and offers a multimedia model for more effective information campaigns in these areas. According to the model, well prepared and packaged information campaign messages should flow from the information campaign headquarters to the mass media and the interpersonal and group communication channels, and through these channels to the target audiences with continual monitoring and evaluation by campaign officials. The suggested model is diagramatically provided.
- Date Issued:
- 1986-06-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The impact of the information superhighway on journalism education in Africa is addressed by the author. The theme of this paper is that the communal approach should be used in solving moral problems in journalism. The individualism and divisionism that permeate the practise of journalism in Africa today should be discarded since they are not only unAfrican but also professionally unhealthy. The article asserts that African journalism would have an inbuilt self-correcting mechanism that facilitates journalists counselling one another. It is submitted herein that world journalism, equally beset with divisionist and selfish approaches to the practice of ethical journalism, could learn from Africa the value of journalistic solidarity and common problem-solving. The article ends with a note that the world needs journalism with a human face.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper highlights the need fora new ideology of professionalism in the face of the social and political realities of the Third World. It calls for a reassessment of the role of journalists, and the function of journalism and journalism education in Africa. It argues that proficiency in the receptive and expressive language skills should be made an integral part of journalism education and neither relegated to the syllabuses of other departments which have a variety of objectives of their own, nor left to develop by chance. Language, the vital tool of journalists, has to be utilized in newer and subtler ways in contemporary communication environments.
- Date Issued:
- 1990-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The concepts of media as the fourth estate and the society's watchdog are popular among communication scholars. However, a consideration of the actualization of this concept is indicative of the media's failing in playing these roles. Very often, the media marginalise and disempower the masses whose causes they ought to promote. If the media were to truly play the watchdog role as the fourth estate, then both the structure and ownership of the media must be reviewed with a view to redressing the imbalances that make them tools for the disempowerment of civil society in Africa.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- African nations are at the crossroads. Some of their economies are tottering, and on the brink of collapse while social, cultural and political structures are becoming weaker by the day. There is need for better management of Africa's resources. The article advances an argument that communication is critical in the empowerment of civil society. It points out that communication is a doubleedged blade that can either empower or disempower a civil society. The paper highlights key areas in which communication can empower a society. These are in the economic, cultural and political spheres. The effects of modern communication technology especially the internet and e-mail among others, which have radically transformed information dissemination system are discussed. It includes that African countries must take cognisance of the role of communication and harness it for their benefit.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review