Viewer preference for TV stations and programmes

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Description:

This articles examines viewer preference for two TV stations in Nigeria, ABS/TV and N.T.A., with the aim of determining the more preferred of the two stations, determining their programmes ratings, determining the viewers assessment of the TV stations on selected attributes and finding out the influence of their presenters on programmes preference. The study used the field survey and library review methods and tested four hypothesis. A sample of 500 viewers were studied; but the response rate was 63.6%. The study revealed that ABS-TV was the more preferred station. It was evaluated positively by the viewers on clarity

Date Issued:

1988-01-01T00:00:00Z

Data Provider:

Michigan State University. Libraries

Collection:

Africa Media Review

Place:

Nigeria, Nigeria, and Nigeria

Subject Topic:

Television stations, Public opinion, Television programs, Rating, Television viewers, and Attitudes

Language:

English

Rights:

In Copyright

URL:

https://n2t.net/ark:/85335/m5w08xt2x