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- Description:
- Paulo Freire's ideas on the contents, methods and purposes of education are relevant in any serious consideration of the African development dilemma. Not only because he worked in and experimented with African societies, but also because of the universal flavour of his pedagogy, Paulo Freire brings some refreshing insights into strategies for responsible development through culturally-sensitive direct and mass-mediated education.
- Date Issued:
- 1996-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper attempts to simplify and explain the development process. It canvasses a micro, incremental Community Participation (CP) and Basic Needs Approach (BNA) to achieving and sustaining improved living conditions for the underprivileged and marginalised socio-economic groups in developing economies. Community participation is operationalised as a people-centred, skill-enhancing and empowerment device. It seeks to enlist the active involvement and influential participation of intended beneficiaries of development programmes in needs identification, prioritisation, project initiation, financing, execution, monitoring, evaluation, and consequent sustainability. The paper argues that, community participation as an alternative approach to development, requires alternative communication types, channels and strategies in the pursuit, actualisation and sustainability of development objectives. It differentiates between communicational improvement and operational communication, appraises the potentials and limitations of communication in development and suggests the use of participatory, community-based, small-group media for effective community participation and sustainable development.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the search for reliable sustainable development models and approaches. It is also a re-exploration of old but persistent questions in the development equation: What is the role of communication in the development process, and how can marketing strategies be integrated with other promotional methods to engender sustainable development? It shows that development communication literature is replete with research reports, models, case studies and "thought pieces" which demonsrate that communication and the mass media are vital components of the development process, especially at the awareness creation level and with integrated multimedia approaches. Some works point out that at the attitude, opinion and behaviour change levels, the effects of communication and the mass media may not be much. The employment of integrated marketing communications in sustainable development projects is recommended.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- In this paper, the authors argue that press freedom is a key element of democracy. They, however, contend that for the press to serve its meaningful role towards a country's sustainable development, it must be transparent, accountable and responsible. The authors draw extensively from research findings in Nigeria and Sierra Leone, which to them are adequately representative of the entire Sub-Saharan Africa region. The paper discusses at length some factors which affect sustainable development, as well as the performance of the press in the two countries. The conclusions made are that the press systems in both Nigeria and Sierra Leone are neither democratic nor do they serve the cause of ensuring sustainable development. A major weakness, the authors maintain, is the fact that the press in the two countries pay more attention to the outside world than to issues affecting their predominantly illiterate population.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review