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1. Organizations

Description:
This paper makes a case for the study of organizational communication as essential to development communication. It briefly traces the history of development communication and how mass media became synonymous with development communication. The assumptions underlying mass media's pre-eminence is revisited in order to make a case for organizational communication in an African environment. In the later sections, it describes a model for the study of development systems and organizational communication components.
Date Issued:
1995-01-01T00:00:00Z
Data Provider:
Michigan State University. Libraries
Collection:
Africa Media Review