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- Description:
- This paper makes a case for the study of organizational communication as essential to development communication. It briefly traces the history of development communication and how mass media became synonymous with development communication. The assumptions underlying mass media's pre-eminence is revisited in order to make a case for organizational communication in an African environment. In the later sections, it describes a model for the study of development systems and organizational communication components.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- The issues of how the media affect people, and what people do with the media have presented perennial and perplexing questions for communication scholars. Some of the research results in these areas are more controversial than useful. Uses and gratification studies straddle the two domains of media effects and people's employment of the media. The field of gratifications research holds great promise in the continual search for comprehensive knowledge on how and why we use the media. Drawing from a wide range of local and international literature, this unit presents copious evidence to show that gratifications research has universal application in many contexts, including development communication.
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper discusses the lineage of British cultural studies in relation to its historical antecedents in Britain and Germany, and with regard to developments in the USA, South America and Africa. Cultural and media studies are contrasted with American administrative research and the 'mass society' thesis. Cultural studies seek emancipation; administrative research contributes to social control. The paper ends with a discussion of African cultural theorists and their application of Marxism in anti-colonial struggles on the continent. Some of the problems evident in such scholars and activists as Cabral, Fanon and Ngugi wa Thiong'o are examined. The paper argues that the history of cultural studies during the 20th Century is a history of the ideological mobilisation of the term 'culture*
- Date Issued:
- 1995-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review