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- Description:
- The present relations of dependency of Third World countries on the industrilizcd countries are sustained by the well-known inequalities in technological resources between the North and the South. This article presents two levels for analysing the role of media technology in perpetuating this dependency syndrome: (1) the role of technology in the information and communications sectors; and (2) the impact of multinational corporations in news coverage, and, hence, on local culture, through their news agencies and other cultural products. It posits three questions to guide technology choice in Africa: (1) Why choose a particular technology? (2) To what end? (3) Which social group(s) will benefit from the technology economically, politically, and culturally?
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This article examines the role of the new information and communication technology in enhancing the efficiency and effectiveness of public relations as a management function. It argues that the success of any public relations firm will depend on how well it applies the latest information and communication technology to accomplish its tasks and operations, locally and globally. The author observes that, with the development of powerful and relatively affordable computers, PR has emerged as a significant aspect of decision-making in organizations.
- Date Issued:
- 1991-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review
- Description:
- This paper examines the problems and prospects of the development and application of communication infrastructures and products in order to achieve cultural synchronization. It discusses the subject from the perspectives of an emerging discipline, and against the background of ethnic and cultural conflicts in various regions of the world. It gives specific examples of the uses and applications of new communication and information technologies elsewhere in the world, and points out the tasks confronting African governments and the private sector.
- Date Issued:
- 1988-01-01T00:00:00Z
- Data Provider:
- Michigan State University. Libraries
- Collection:
- Africa Media Review