Angus Campbell (L) and Rensis Likert go over plans for a survey in 1948
NIS cutline: Dr. Angus Campbell, associate director of the Survey Research Center and Dr. Rensis Likert, director, go over plans for a forthcoming survey Weeks of careful planning are necessary for a national survey before actual interviewing can begin--questions must be written, instructions for interviewers prepared, populations samples drawn, and preparations for coding interview results must be made.
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