Flexible flashlight pointed toward an Atlas battery
Description:
Advertising photograph showing one of the many uses for a Flexible flashlight (also referred to as a snake light) in use. View shows a specialty flashlight curled around a tube and directed downward into a battler under the hood of a vehicle. View includes parts of other internal components. According to a Kalamazoo Gazette article dated February 23, 2003, page 129, Flex-Lite opened in 1947 when Roger Becker, who owned the Aeromotive Co., patented the original flexible flashlight as a minor part of his business. By 2003, the flashlights were sold worldwide. The photograph was taken for Bahlam and Boyles Advertising Company.
Institution:
Western Michigan University Libraries
Collection:
Ward Morgan Collection
Subject Topics:
Language:
eng
Type:
still image