Flexible flashlight pointed toward a fishing lure
Description:
Advertising photograph showing one of the many uses for a Flexible flashlight (also referred to as a snake light). View shows a specialty flashlight curled around a safety pin to point to a strung lure held by a man in work clothing. According to a Kalamazoo Gazette article dated February 23, 2003, page 129, Flex-Lite opened in 1947 when Roger Becker, who owned the Aeromotive Co., patented the original flexible flashlight as a minor part of his business. By 2003, the flashlights were sold worldwide. The photograph was taken for Bahlam and Boyles Advertising Company. The man posing with the flashlight and lure is unidentified.
Institution:
Western Michigan University Libraries
Collection:
Ward Morgan Collection
Subject Topics:
Type:
still image