Flexible flashlight pointed toward a flat tire
Description:
Advertising photograph showing one of the many uses for a Flexible flashlight (also referred to as a snake light) in use. View shows a specialty flashlight set on a concrete floor and pointed toward a flat tire. According to a Kalamazoo Gazette article dated February 23, 2003, page 129, Flex-Lite opened in 1947 when Roger Becker, who owned the Aeromotive Co., patented the original flexible flashlight as a minor part of his business. By 2003, the flashlights were sold worldwide. The photograph was taken for Bahlam and Boyles Advertising Company.
Institution:
Western Michigan University Libraries
Collection:
Ward Morgan Collection
Subject Topics:
Type:
still image